
Unboring B2B Case Studies
I'm Kev - The Case Study Guy. I work with B2B businesses to develop better strategies for their case studies and success stories.
The Case Study Case
B2B buyers are naturally sceptical of marketing promises.They need proof.Proof that you can deliver the results that they're looking for.
Proof that you've previously solved the problem they've got.
Proof that you're more than your value proposition.The humble Case Study is still the best way to present that proof.
The Case Study Problem
Case Studies aren't the easiest projects to manage. There's a lot of moving parts and typically more people involved.It's the lack of a Case Study Strategy, Process and defined Roles that creates the complexity and confusion.Those missing elements are the difference between a Case Study that lands and one that misses the mark entirely.
The Case Study Guy
I've created The Case Study Guy to advise and support businesses that want their Case Studies to have a genuine impact.Whether it's the curse of boring, ignorable stories or the headache of managing the entire process, I have the experience and frameworks to help.My mission is simple - to reset your relationship with Case Studies and turn them into strategic stories that drive growth.
Want to talk?
There's lots of ways I can help. The best place to start is with a conversation.To get the ball rolling either connect with me on LinkedIn or fill in the form below.
Oh PS... Join 'Proof Points'
Every Thursday I'll share Case Study, Success Story & Social Proof strategies, ideas & inspiration. No fluff, no filler - just the good stuff that will help you get more impact from your stories.Click here or on the image below to Join the Proof Points posse!